How to run successful ads on Myntra

Myntra is a popular online fashion and lifestyle store in India. To run successful ads on Myntra, you can use the platform’s Search Advertising Property (PLA and List Ad Banners). Here are some steps to get started:

1. Create a search advertising campaign: Myntra has introduced two types of search advertising properties: Product Listing Ads (PLA) and List Ad Banners. You can advertise your products on keywords that are most searched on the Myntra website by customers. For example, if someone searches for “men blue t-shirt,” you can advertise your catalogue on this keyword through PLA.
2. Choose your advertising option: PLA and List Ad Banners have different appearances, placements, intents, and attribution models. PLA is a search-triggered product ad that appears on the 8th multiple slots of listing pages. List Ad Banners are search-triggered banner ads that appear after the 7th, 17th, and 23rd rows of products on product listing pages.
3. Set your budget: The minimum budget for PLA is Re 1 CPC, while the minimum budget for List Ad Banners is Rs 150 CPM.
4. Monitor your campaign performance: The Myntra Ad Ops team will share a report monthly or after your budget is consumed completely for a campaign. The level of information shared in these reports includes the following: conversion, visibility/branding, cost per click (CPC), cost per thousand impressions (CPM), costing.
5. Optimize your ad campaign: To succeed and get ahead of other sellers, always run list ad banner campaigns for the categories you think have the most potential for good conversions and return. While planning a list ad campaign, always create a good attractive call out to generate good CTR.

What is the cost of advertising on Myntra?

The cost of advertising on Myntra depends on the type of advertising you choose. Myntra offers two types of search advertising properties: Product Listing Ads (PLA) and List Ad Banners. The minimum budget for PLA is Re 1 CPC, while the minimum budget for List Ad Banners is Rs 150 CPM.

Understanding the cost is crucial to plan your advertising budget effectively. It’s essential to assess your marketing goals, target audience, and the type of advertising that aligns with your brand’s objectives. Whether you opt for PLA or List Ad Banners, Myntra provides affordable advertising solutions to help boost your brand’s visibility and drive sales.

By having a clear understanding of the cost structure, you can make informed decisions and maximize the impact of your advertising efforts on Myntra. So, choose the advertising option that suits your brand’s needs and get ready to reach a wider audience in the world of online fashion and lifestyle retail.

How do I create a PLA campaign?

To create a PLA campaign on Myntra, you can follow these steps:

1. Login to Myntra’s partner portal website: Use your registered credentials to log in to the Myntra partner portal website.
2. Click on the Myntra Ads tab: On the left column of the page, click on the Myntra Ads tab.
3. Create a release order: Under the Myntra Ads drop-down, select Create RO to create a release order.
4. Fill in the required details: Fill in the required details about your brand, select the RO start and end date, and set the RO budget.

Once you have created a release order, you can start creating your PLA campaign. The Myntra Ad Ops team will share a report monthly or after your budget is consumed completely for a campaign. The level of information shared in these reports includes conversion, visibility/branding, cost per click (CPC), cost per thousand impressions (CPM), costin.

Tips for Creating an Effective Ad

Here are some tips for creating an effective ad on Myntra:

1. Use high-quality images: Use high-quality images that showcase your product in the best possible way. Make sure the images are clear, well-lit, and visually appealing.
2. Craft compelling ad copy: Your ad copy should be short, sweet, and to the point. It should highlight the key features of your product and why it’s unique.
3. Choose relevant targeting options: Myntra offers a range of targeting options to help you reach your desired audience. Make sure you choose the right targeting options based on your product and target audience.
4. Regularly monitor your ad performance: Keep an eye on your ad performance and make changes as needed. This will help you optimize your ads for better results.
5. Run list ad banner campaigns: To succeed and get ahead of other sellers, always run list ad banner campaigns for the categories you think have the most potential for good conversions and return. While planning a list ad campaign always create a good attractive call out to generate good CTR.

Conclusion

In conclusion, advertising on Myntra can significantly impact your brand’s visibility and sales. By effectively utilizing the platform’s search advertising properties and following these strategies, you can unlock new opportunities in the world of e-commerce. Make the most of your advertising efforts on Myntra and experience the benefits of successful Myntra advertising with the guidance of Bridge2Business, the leading e-commerce services provider company across all marketplaces. So, go ahead, showcase your products, reach your target audience, and elevate your brand to new heights in the digital marketplace.