Amazon Programs

Amazon Transparency

Protects your brand and customers from counterfeits.

• Proactive counterfeit protection

  Amazon has implemented Transparency checks to proactively prevent counterfeits of Transparency-enabled products from reaching customers.

• Authenticity verification by customers

  Transparency allows any customer to authenticate any Transparency-enabled product, regardless of where they purchase the product (Amazon, other ecommerce sites, brick and mortar stores, etc.).

• Customer transparency

  In addition to enabling customers to authenticate products, brands can use Transparency to communicate unit-level product information, including manufacturing date, manufacturing place, enhanced product information (e.g., ingredients).

To enroll in Transparency, you will need:

• Brand owner of products or have Brand registry.
• A Global Trade Item Number (GTIN), such as UPC or EAN barcode on your products.
• The ability to apply unique Transparency codes on every unit you manufacture.

Documents required: NA

Amazon Project Zero

The program expanded its availability and is no longer an invite-only program. It includes an automated tool and gives more power to brands. But Project Zero won’t simply remove third parties from a brand’s listings. Based on the terms outlined, it will likely serve as a stronger tool for brands to win the battle against illegitimate resellers

Meanwhile, Amazon is raising its expectations for brands that sell on the channel. For example, the Project Zero website states, “Brands must maintain a high bar for accuracy in order to maintain their Project Zero privileges.” So, for Project Zero to be as effective as possible, brands need to do their part. They will need to be proactive, follow guidelines, and prove quality control efforts.

To enroll in Project Zero, you will need:

• Your brand must be enrolled in Amazon Brand Registry with a government-registered trademark.
• Be the rights owner of the trademark.
• Have an Amazon account with access to Brand Registry.
• Have submitted reports of potential infringements with an acceptance rate of at least 90% in the last six months.

Documents required: Trademark (registered)

Amazon Launchpad

• Launch Support

  Accelerate your account setup & start selling on Amazon.

• Marketing & Visibility

  Make your products stand out to the right customers at the right time.

• Branded Content

  Leverage tools & services to engage your customers & increase conversion.

• Premium Access

  Access an ever-evolving suite of tools that help you optimize your brand portfolio.

• Insights

  Access powerful actionable insights derived from real customer behavior
  Brand Protection:- Protect your brand against abuse and create a trusted experience for customers.

To enroll in Launchpad, you will need:

• Brand is should be Registered.

Documents required: 

• Brand Registry.
• GST certificate.
• Example: Brand Name, Trademark Status, Trademark Class, Brand Owner Name, Trademark Application No, Account Display Name, Registered E-Mail Id, Registered Mobile No., GST No., Pan No.

Amazon Saheli

• The foremost benefit is that if you are Saheli member, you get a separate storefront to sell your items. Amazon is India’s biggest online market place and one get unparalleled reach to millions of Amazon customers. The company opens up its vast market to these entrepreneurs. They have huge customer base to touch.
• The store will help them to access the logistics and fulfillment facilities as well.
• The company is providing free on-line and off-line training to its Saheli members as to how to make product portfolio online and execute online selling processes.
• You can also receive reduced referral fee to 12% for one year if your category referral fee is more than 12%.

To enroll in Amazon Saheli, you will need:

As this program is to empower women entrepreneurs, you need to be a woman entrepreneur. You also need to have the following minimum requirements to Sell on Amazon – Your proprietorship details, contact details, bank account, PAN Number, and GST.

You can write an email to saheli-karigar@amazon.com and we will get in touch with you.

Documents required: 

• Proprietorship details.
• Contact details.
• Bank account.
• PAN Number
• GST

Amazon Karigar

• Higher Value

  People appreciate the hard work and sweat involved in any product and therefore, value them more than machine-manufactured products. The number of hours put in making each product earns much more recognition. This gives you a chance to stand out from the crowd by selling a product in demand and of much higher value. You may earn more profit through these products.

• Customization

  Today is the time of customization. People just love getting everything customized for them, be it clothes, shoes, accessories, home interiors, or anything else. That’s where your skills get to be the hero. By offering the buyers exactly what they are looking for, which is not available in the market, you can swiftly make a mark in the marketplace. Your art gets recognition and you start to build a loyal customer base through your own niche.

• Skill Refinement

  Selling handmade products also gives you a chance to polish your skills. With bulk orders coming in, you learn to refine the manufacturing process to meet the demand. Different requirements help you understand the market and buyers’ needs. Slowly your skills evolve and you become an expert in creating as well as selling your products. And this results in building a respectable brand in the online selling market.

• Special Place

  Amazon Karigar Realizing the power of selling handmade products in the lives of sellers, Amazon started a program called ‘Amazon Karigar’. This program is especially dedicated to selling handmade products, enabling artisans to showcase ‘Made in India’ products to buyers. The step increases product visibility and shows the buyers just what they are looking for. Through this product categorization, the chances of sale of these products and making profits may increase.

Amazon gives the added benefit of a truly global customer base. It also offers several other services like fast shipping, cash on delivery options, secure payments, etc. So, it’s the moment to leverage these opportunities and make more money.

To enroll in Amazon Karigar, you will need:

All products listed for sale in the Amazon Handmade store must comply with the following eligibility requirements:

• Products must be designed and produced by you, your small group of family members/employees (20 or fewer is preferred)
• Production methods using hand tools and light machinery are allowed if used by individuals in their home, studio, or workspace; however, mass production using assembly lines or automation technology are not allowed.
• Hand altered, pre-made items are acceptable; for example – application of your own designs to drinkware, tea towels, etc.
• Upcycling, or taking a used item and improving its value through some sort of manipulation is allowed; for example – painting or refinishing a table.
• Repurposing, or taking an item and using it or its component parts/pieces for something entirely new or different is allowed; for example – creating bowl out of an old vinyl record or pillow covers from vintage rugs.”

Documents required:

• Proprietorship details.
• Contact details.
• Bank account.
• PAN Number.
• GST.

Amazon Local Shop

• Accelerate your account setup & start selling on Amazon
• Make your products stand out to the right customers at the right time.
• Leverage tools & services to engage your customers & increase conversion.
• Access an ever-evolving suite of tools that help you optimize your brand portfolio.
• Access powerful actionable insights derived from real customer behaviour. Protect your brand against abuse and create a trusted experience for customers.

To enroll in Amazon Local Shop, you will need:

• A store/retail store/ kirana shop in any part of the country.
• Ability to deliver orders same day/next day to customers in your area (through your own delivery associates or a courier partner).
• To be on Local Shops it is mandatory to have Self Ship enabled on your seller account.
• Ensure inventory is readily available for your active Self Ship products.

Documents required: NA