Meesho, founded in 2015 by IIT Delhi graduates Vidit Aatrey and Sanjeev Barnwal, stands as a prominent Indian social e-commerce company. Operating on an extensive reseller network, Meesho allows eCommerce resellers to thrive. Buyers also have the option to make direct purchases from sellers. The platform has gained significant popularity among sellers and consumers, particularly with the surge in demand for social commerce sites during the pandemic.
Meesho’s recent funding rounds have propelled its valuation to an impressive $4.9 billion, positioning it among India’s highest-valued startups. This valuation signifies a lucrative opportunity for eCommerce sellers, making Meesho an appealing addition to their roster of marketplaces.
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To register as a seller on Meesho, follow these steps:
- Visit supplier.meesho.com.
- Click on “Start Selling” and enter your mobile number.
- Enter the OTP sent to your phone number.
- Provide your GSTIN number and click on the “Verify” button.
- Fill in your pickup address and bank details.
- List the products you want to sell in your supplier panel.
- Start getting orders from crores of Indians actively shopping on the Meesho platform.
Meesho is a leading e-commerce website in India that allows you to sell your products online to over 14 crore customers across India. You can sell your products at 0% commission and enjoy benefits such as easy product listing, lowest cost shipping, and a 7-day payment cycle from the delivery date1.
How do I list my products on Meesho?
To list your products on Meesho, follow these steps:
- Visit supplier.meesho.com.
- Click on “Start Selling” and enter your mobile number.
- Enter the OTP sent to your phone number.
- Provide your GSTIN number and click on the “Verify” button.
- Fill in your pickup address and bank details.
- List the products you want to sell in your supplier panel.
- Start getting orders from crores of Indians actively shopping on the Meesho platform.
Can I sell anything on Meesho?
Meesho is a platform that allows you to sell a wide range of products online to over 14 crore customers across India 1. However, there are certain restrictions on the types of products that can be sold on Meesho. meesho seller, meesho seller panel, seller meesho, seller.meesho, meesho supplier panel india, meesho seller account
Here are some of the products that are not allowed to be sold on Meesho:
- Adult products: Products that are intended for use in sexual activities or contain adult content are not allowed on Meesho.
- Illegal products: Products that are illegal or promote illegal activities are not allowed on Meesho.
- Counterfeit products: Products that are fake or imitations of branded products are not allowed on Meesho.
- Products that infringe intellectual property rights: Products that infringe on the intellectual property rights of others, such as copyrighted material, are not allowed on Meesho.
Apart from these restrictions, you can sell a wide range of products on Meesho, including but not limited to:
- Women’s ethnic wear
- Western wear
- Clothing for men and kids
- Makeup and skincare products
- Jewelry
- Home furnishing products
- Kitchen appliances
- Electronic appliances
What are the benefits of selling on Meesho?
Selling on Meesho has several benefits. Here are some of them:
- Reach: Meesho is a leading e-commerce website in India that allows you to sell your products online to over 14 crore customers across India 1. This means that you can reach a large audience and increase your sales.
- 0% commission: You can sell your products on Meesho at 0% commission 1. This means that you get to keep all the profits from your sales.
- Easy product listing: Meesho provides an easy-to-use platform for listing your products 1. You can list your products in your supplier panel and start getting orders from crores of Indians actively shopping on the Meesho platform.
- Lowest cost shipping: Meesho provides the lowest cost shipping for your products 1. This means that you can save money on shipping costs and offer competitive prices to your customers.
- 7-day payment cycle: Meesho offers a 7-day payment cycle from the delivery date 1. This means that you get paid for your sales within 7 days of delivering your products to your customers.
What is Meesho’s Business Model?
Meesho welcomes a diverse array of sellers, encompassing both B2B and B2C transactions. This means that primary sellers not only directly sell their products to end customers but also supply items to smaller resellers who, in turn, market these products to consumers. meesho seller, meesho seller panel, seller meesho, seller.meesho, meesho supplier panel india, meesho seller account
In elucidating the B2B facet, it’s crucial to understand that Meesho has fostered a community of resellers, predominantly comprised of women, offering them a dependable income source. In locales with limited internet connectivity, these resellers facilitate consumer access to quality products from various parts of the country. The reselling process on Meesho unfolds as follows:
- Manufacturers or large wholesalers register and list their products on Meesho.
- Resellers can then choose items and promote them through platforms like Facebook, WhatsApp, or engage in direct one-to-one sales.
- When a customer expresses interest in a product, the reseller places the order on the customer’s behalf.
- During this process, the reseller has the flexibility to add a profit margin to the overall price.
This business approach yields several advantages:
- Resellers, often trusted figures in the community, become a reliable link between the customer and the product, particularly in towns with lower internet penetration.
- Positive customer experiences in small towns can lead to word-of-mouth recommendations, fostering product awareness.
Regarding B2C transactions, Meesho operates similarly to conventional online shopping platforms, where customers browse through items and make purchases for personal use. Buying through Meesho is perceived as cost-effective compared to other online retailers because the listed prices reflect wholesale rates, catering to price-conscious consumers.
What Categories Does Meesho Offer, and How Can One Sell on Meesho?
Meesho.com initially focused solely on fashion apparel but has since expanded its offerings to include a diverse range of categories. Recognized as one of the pioneering social selling platforms, Meesho secured investment from Facebook, marking it as the first Indian site to do so. With a vast inventory exceeding 50 lakh products, Meesho caters to various consumer needs across different categories. Some of the popular categories on Meesho include:
- Ethnic Wear
- Western Fashion
- Men’s Apparel
- Kids’ Clothing
- Footwear
- Jewelry & Accessories
- Home Decor
- Kitchenware
- Electronics
- Home & Kitchen Essentials
For those interested in selling on Meesho, the process involves registering as a seller on the platform. Within the Home & Kitchen category, subcategories encompass upholstery, decorative showpieces, kitchen cooking tools, crockery, and more. Additionally, Meesho offers sections for sports and fitness, stationery, and office supplies within the Home & Kitchen umbrella. meesho seller, meesho seller panel, seller meesho, seller.meesho, meesho supplier panel india, meesho seller account
In the Electronics category, sellers can showcase items such as grooming products, smartwatches, phone accessories, home appliances, and more. The Beauty and Health section covers a broad spectrum, including makeup, perfumes, body cleansers, hair care products, as well as health-related items like sanitizers, oral care products, and feminine hygiene products.
This diversification allows sellers to tap into a wide range of products, making Meesho a comprehensive platform for both buyers and sellers.
How to Register as a Seller on Meesho and Sell Clothes:
To register as a seller on Meesho and begin selling clothes, you’ll need to follow a straightforward process. Ensure you have the necessary documents ready before initiating the registration:
Documents Required:
- GSTIN
- Bank Account
- Mobile Number
Registration Process:
- Visit the Meesho website to start the registration process.
- Access the seller panel registration dashboard provided by Meesho.
- Enter the mobile number used for your business. Note that this should be your registered WhatsApp number if you wish to receive important updates.
- Click the “Send OTP” option to receive a One-Time Password on the registered phone number.
- Enter the received OTP in the provided space.
- Enter the email address of your business.
- Set a password for your account, ensuring it is a minimum of 8 characters with at least one number, one uppercase letter, and one special character.
- Tick the option to receive notifications and updates on the provided WhatsApp number.
- Click the “Create Account” button to complete the initial registration and proceed to the next screen.
- Fill in your GSTIN number and click on the “Verify” button. The site will verify and display your details based on your GST number.
- Click “Continue” after the verification is successful.
- Fill in your pickup address details. If it matches the registered GST address, tick the “Use address registered on GST” option to auto-fill the details.
- Provide your bank details, including the account number and IFSC code. The site will verify and display your bank details.
- Click “Continue” after the bank details verification.
- Fill in your business details, including the store name and your name (ensure it matches your GST registration).
- Read and agree to the terms and conditions, then submit the information.
- Congratulations! Your Meesho Supplier account is now created.
This streamlined process has been designed to make seller registration quicker and more efficient on Meesho.
Meesho Supplier Panel – Final Setup and Tips for Selling on Meesho
After successfully registering and creating your account, you gain access to the Meesho supplier panel. Before diving into selling, there are crucial steps to complete, starting with uploading your product listings in the form of a catalog. meesho seller, meesho seller panel, seller meesho, seller.meesho, meesho supplier panel india, meesho seller account
Uploading a Single Catalog on Meesho:
- Log in to your supplier panel account.
- Select the “Catalog Upload” option.
- Choose “Add Single Catalog.”
- Select your category.
- Add front images of your products.
- Upload product images from your system.
- Provide specifications for each product.
- Submit the catalog.
- Confirm the catalog for quality checks and select “Submit.”
Uploading Catalogs in Bulk on Meesho:
- Go to the supplier panel and choose “Catalog Upload.”
- Opt for “Add New Catalog in Bulk.”
- Type the category of items you are uploading.
- Download the template provided.
- Open the downloaded excel sheet and fill it following the instructions.
- Ensure no duplicate products are uploaded.
- Use dropdown options in the sheet where required.
- Upload the filled-out sheet on the site.
- Submit the file.
Tips for Kick-Starting Your Business on Meesho:
- Catalog Listing: Increase visibility by having multiple catalogs. Around 5-6 catalogs can initiate product orders.
- Pricing: Set competitive prices considering manufacturing costs, profit margin, and market rates. Utilize Meesho’s recommendation tool for pricing suggestions.
- Market Trends: Stay informed about market trends to offer unique and in-demand products.
- Next-Day Dispatch (NDD): Prioritize NDD-qualified catalogs for increased visibility and customer satisfaction.
Meesho Seller Pricing and Commission:
- Meesho charges 0% commission from sellers, making it a profitable platform.
- Payments are deposited into your account 15 days after order delivery, including Cash on Delivery (COD) orders.
- Settlement amount calculation: Product price – Commission – GST – TSC.
Conclusion:
Meesho is indeed a valuable platform for sellers, offering a user-friendly registration process and accommodating rules that cater to both new entrants and seasoned sellers. As you embark on your Meesho journey, we encourage you to explore additional opportunities to enhance your e-commerce endeavors. If you’re seeking comprehensive e-commerce services and support, consider our company, Bridge2Business, a trusted provider in the field. Wishing you success in your Meesho venture and beyond!