Why is my Amazon account suspended? What should I do to get my account reinstated? What is Plan of Action and how can I get one? What should I do to avoid this in the future?
If these questions are haunting you, probably your Amazon account was suspended for the first time. Take a deep breath and relax. You are not alone. While it is true that Amazon has helped many small and medium scale business grow exponentially, it also has a lot of rules and regulations for sellers to abide by. To protect its reputation, Amazon has implemented a countless number of policies and performance metrics on sellers. Due to which it becomes really difficult to manage operational as well as marketplace challenges.
Broadly, Amazon account suspensions fall under two categories:
Policy Violations
Poor Seller Metrics
Policy Violations:
Your Amazon account is suspended when you violate the Amazon Policies of selling on its platform. The various suspension reasons include suspension due to inauthenticity, suspension due to IPR complaint, suspension due to multiple seller accounts, suspension due to review manipulation and many more.
Poor Seller Metrics:
For a great customer experience, you should have your Amazon account in a healthy state. Amazon often suspends the accounts that fail on the seller metrics. Many sellers get their Amazon account suspended due to ODR, LDR and other seller metrics like PCR.
When Amazon suspends an Account, they usually tell you why. You can get this information from the Performance Notification tab in your seller account.
So, what to do in case of suspension?
You can appeal to the decision of Account Suspension by submitting an Amazon Plan of Action outlining the issues that caused complaint, the corrective measures taken by you to fix the issue and preventive measures that will help you avoid the suspension in future. You have to be very meticulous in your plans and should be able to completely justify why Amazon should reinstate your account.
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