Amazon has always emphasized on customer satisfaction. Amazon product reviews are one of the reasons Amazon attracts more customers. Buyers trust amazon reviews left by their fellow buyers more than anything else. As the buyers cannot inspect the product physically while purchasing, good Amazon reviews help them judge and understand the product.
While Amazon customer reviews are important for Amazon buyers, they are way more important for the merchants. Following are the 3 super important ways Amazon reviews help you:
- Get your products to the best sellers: Yes, various researches have shown that the number and quality of Amazon product reviews do have an impact on the sales rank. They play an important parameter in Amazon’s search result rankings.
- Shoot up your conversion rates: As Amazon customer reviews establish trust and help them make buying decisions, this automatically leads to higher conversions. You get to cherish the boost in sales.
- Win the Amazon Buy Box: Amazon product reviews are in some sense a true representative of the customer experience with your product. And a better customer experience leads to higher chances of winning the buy box. So, increase your chances of winning the buy box.
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