Amazon Transparency
Protects your brand and customers from counterfeits.
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Proactive counterfeit protection
Amazon has implemented Transparency checks to proactively prevent counterfeits of Transparency-enabled products from reaching customers.
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Authenticity verification by customers
Transparency allows any customer to authenticate any Transparency-enabled product, regardless of where they purchase the product (Amazon, other ecommerce sites, brick and mortar stores, etc.).
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Customer transparency
In addition to enabling customers to authenticate products, brands can use Transparency to communicate unit-level product information, including manufacturing date, manufacturing place, enhanced product information (e.g., ingredients).
To enroll in Transparency, you will need:
- Brand owner of products or have Brand registry.
- A Global Trade Item Number (GTIN), such as UPC or EAN barcode on your products.
- The ability to apply unique Transparency codes on every unit you manufacture.
Documents required: NA