Amazon Transparency

Protects your brand and customers from counterfeits.

  • Proactive counterfeit protection

    Amazon has implemented Transparency checks to proactively prevent counterfeits of Transparency-enabled products from reaching customers.

  • Authenticity verification by customers

    Transparency allows any customer to authenticate any Transparency-enabled product, regardless of where they purchase the product (Amazon, other ecommerce sites, brick and mortar stores, etc.).

  • Customer transparency

    In addition to enabling customers to authenticate products, brands can use Transparency to communicate unit-level product information, including manufacturing date, manufacturing place, enhanced product information (e.g., ingredients).

To enroll in Transparency, you will need:

  • Brand owner of products or have Brand registry.
  • A Global Trade Item Number (GTIN), such as UPC or EAN barcode on your products.
  • The ability to apply unique Transparency codes on every unit you manufacture.

Documents required: NA